Portfolio
Social Media Management
Movement Sanctuary | Acrobatics Gym
Over the course of two years as the Social Media Manager for The Movement Sanctuary, I successfully increased their Instagram following by 43%. My role encompassed developing and implementing a strategic Instagram posting plan that emphasized quality content and the consistent use of brand colors. By leveraging Instagram analytics, I gained insights into audience preferences, ensuring that our content was both informative and visually engaging. Additionally, I utilized Later, a social media management tool, to streamline the scheduling of posts, focusing on crafting compelling copy to announce class schedules and updates effectively.
Before
After
Product Manager
The HOTH | SEO Digital Marketing Firm
I dove deep into both external and internal research and I discovered a pressing need to introduce a new word count option (750 words) for our product. Within just four months on the job, I successfully rolled out this new feature for our clients. Always considering our stakeholders, I proposed the creation of educational resources to keep potential and returning clients informed about the latest SEO best practices.
Additionally, after conducting thorough internal research, I identified an opportunity to revamp The HOTH's Infographic product by integrating it into our Web Copy offerings. This revamp included enriching our resources with additional educational content, spanning from blogs to videos, catering directly to our stakeholders' needs.
I even was the face behind our HOTH Educational Episodes from time to time helping clients understand the best practices for SEO!
Copywriting
USF St. Petersburg Academic Advising
During my time working for the USF St. Petersburg Academic Advising Center I had the opportunity to design multiple collateral copy for the undergraduate student body. The goal was to promote the availability of drop-in academic appointments for students to meet with their academic advisor for all necessary academic inquiries and to ensure they were on track for graduation. Utilizing Canva, I ensured the flyers were both visually appealing and effective in conveying the necessary information.
The HOTH, Digital Marketing Firm
During my tenure as the Product Coordinator for our blog department at SEO digital marketing firm, The HOTH, I was responsible for community management of our remote freelance writing team. This role included creating and distributing weekly email newsletters that focused on SEO best practices for content writing, ensuring our freelance writing team stayed informed and up to date with best practices in their work.
The Movement Sanctuary
During my time as the Social Media Manager for The Movement Sanctuary, I was responsible for maintaining a content calendar that promoted a family-like environment within the circus gym. My primary focus was on crafting engaging copy that not only fostered this community spirit but also effectively attracted new members, ensuring the continued growth and vibrancy of our community.
Social Media Consulting
1
Audit Social Media Strategy
I conduct a thorough analysis of content quality, engagement metrics, and audience demographics to tailor effective strategies. By evaluating competitors and ensuring branding consistency, I provide actionable recommendations to optimize their online presence and drive tangible results.
2
Discuss What Is/Is Not Working
I'll highlight the strengths and weaknesses of their current social media plan, pinpointing areas of success and areas needing improvement. Together, we'll analyze data and metrics to make informed decisions, crafting a revised strategy that aligns with their goals and maximizes their online presence.
3
Provide Steps To Reach Client Social Media Goals
I'll then lay out customized steps, encompassing content creation and audience engagement strategies. Typically, I aim for a three-month check-in to review progress, adjust strategies as needed, and ensure we're on track to achieve their desired outcomes.
Self Starter Opportunities
Being a self starter, I challenged myself to curate Instagram feeds of my favorite brands. Here is what I created for myfitnesspal for example.
Video Production
Storytelling with video is one of my favorite methods for connecting with individuals, whether it's regarding a brand or a significant event. I have produced videos and guides that articulate the unique narratives, enabling the audience to engage meaningfully with them.
Wedding Reception Montage Produced with iMovie
Social Media Video Content
Things to do in DTSP: Visit A Museum
Top Things To Do In Tokyo, Japan
Event Recaps for Social Media
Wedding Welcome Party
Coffee Tour
Medellin Colombia